Marketing Officer vacancy



Marketing & Communications
Posted on Thursday, May 4, 2023
We’re looking for someone who’s creative and digitally savvy to take the reins on our social media and maximise engagement with our target audiences.

This page has information on:

    • Job status: This is a permanent, full-time role in our busy Communications team reporting to the Marketing Manager
    • Location: This role is based in our Edinburgh office and with our flexible working environment, your time can be split between home and the office to suit.
    • Salary: The starting salary on this band for this post is £27,736 per annum.
    This role is part of our Communications team, we all meet for face to face catch ups throughout the year.

    Seafish is here to give the UK seafood sector the support it needs to thrive. Our work makes a huge difference to the seafood industry and the communities and people who rely on it. As a public body, we collaborate with a wide range of partners – from seafood businesses and trade bodies to government, regulators and environmental organisations. Our work includes research, advice and guidance, campaigns and training and we cover topics like sustainability and climate change.

    In the Communications team it’s our job to promote the work we do at Seafish to the right people, in the right way at the right time. We’re an energetic team responsible for delivering a packed programme of multi-channel activity to our internal and external audiences. We support a huge industry that's changing all the time. There are challenges to manage but there are also plenty of positive stories to tell.

    Our Communications team has two functions: a comms and PR function focused on content creation and calendar management for internal and external comms, and a channels function focused on platform management, and data/insight and brand. This role is in our channels function but we all work together closely, sharing our knowledge and expertise as one team. A few of the team work remotely and others work a hybrid pattern, both remotely and from our Edinburgh office. We all come together for face to face catch up sessions throughout the year and additional travel may be required for conferences or events.

    At Seafish we operate in a working environment which focuses on performance not presence. Working in this way means having autonomy and accountability in equal parts, so you can work in the way that’s most effective for you, as long you deliver your work to the expected standards. You’ll have a personal development plan which clearly outlines the objectives and competencies for your role and learning and development goals. You’ll have regular catch ups with your line manager, along with mid-year and end of year reviews to discuss your work and performance.

    We have around 80 staff based across the UK working together to support the UK seafood sector to thrive.

    The person in this role will be responsible for the management and evolution of key digital channels, aiming to maximise opportunities for positive stakeholder engagement with our B2B content.

    The main dimensions of the role are:

    • Leading on management and performance of social media channels, ensuring content connects our target audiences with our website and brand.
    • Creating cut-through via on-brand content for social platforms, using ‘raw ingredients’ provided by Comms colleagues and teams across the business.
    • Acting as a Seafish channel, audience and brand champion within the organisation and advocating for accessibility, across all our digital channels, content and outputs.

    Key accountabilities for the role are:

    • Maintaining and evolving Seafish social media channels (including Twitter and LinkedIn), to carry B2B content and campaigns which engage our target stakeholders.
    • Managing the creation, posting, engagement and reporting of content across our social media platforms.
    • Working directly with Comms colleagues to ensure social plays a role in converting content awareness into engagement.
    • Ensuring that all content posted (as graphics, videos, publications or PDFs) meets government accessibility standards.
    • Being creative with content, taking raw information and assets from across the business, to prepare and curate engaging content for channels.
    • Being insight-driven; able to use data to inform channel decisions and constantly improve the performance of content and activities and have a keen interest in stakeholder behavioural analytics.
    • Focusing on meeting channel, audience and brand objectives and KPIs; providing ideas, researching and developing these to maximise the performance of content-led campaigns.
    • Providing advice and support from a channel management, audience and brand perspective, helping to develop a robust communication programme linked to the Corporate Plan and our key performance indicators.
    • Supporting the planning and maintenance of content and paid-advertising work as part of Seafish campaigns to agreed resources and deadlines.
    • Supporting management of audience segments, and help apply to wider organisations projects and goals, using all available and agreed channels.
    • Improving the value of audience, brand and channel-driven activity to heighten stakeholder engagement and activation.

    Essential internal working relationships for the role are:

    • Reporting to the Marketing Manager, while working closely with the Head of Channels and other members of the wider Communication team (in both Comms and Channels functions).
    • Engaging with colleagues across the organisation to support the delivery of work within our Corporate Plan, as we aim to achieve ambitious targets across all our work.
    • Providing regular updates to Head of Team, Marketing Manager and project managers on progress and delivery of projects.

    External relationships will include:

    • Regular communication with external stakeholders and industry bodies.
    • Engage with agency partners and appointed suppliers, agencies and contractors for projects.
    • Be a confident communicator and team player, with the ability to talk to all sectors of the industry and with people at all levels in and out of the organisation.
    As Marketing Officer, you’ll be responsible for sharing accessible, engaging and effective content on social media.

    To be a suitable candidate for this role you should:

    • Have a degree or another qualification in a communications or marketing related subject AND/OR solid and demonstrable experience in relevant employment – some experience working with social media in a professional capacity is essential.
    • Be highly skilled at turning information/assets into engaging social platform content.
    • Have an excellent understanding of digital and traditional marketing channels, and the relevance to various audience segments.
    • Have strong planning and prioritisation skills.
    • Have demonstrable experience in developing channel plans; ability to respond to internal and external enquiries.
    • Have good project management skills to ensure projects are delivered on time and issues escalated as required.
    • Have excellent writing skills to suit a variety of channels and different audiences including staff, industry stakeholder audiences, etc. with in-depth proof reading and grammar skills.
    • Have excellent analytical skills and investigating skills for business improvement and optimisation of resources.
    • Experience managing social campaigns (paid for) and community-managing customer commentary, would be desirable.
    • Experience using Microsoft teams and SharePoint is also desirable.

    Every role is Seafish is linked to our bespoke competency framework. The competency levels for this role are:

    • Growing Expertise – Seeks out opportunities to develop and expand knowledge base
    • Embracing Change – Shows ability to adapt to change
    • Building Relationships – Builds links with others to develop and deliver the best solutions
    • Achieving Results – Overcomes challenges to achieve quality results
    • Influencing with Impact – Calculates personal impact and adapts communication

    All roles within Seafish are graded and have defined salary bands.

    This role is a grade 3 post and the starting salary on this band is £27,736.

    A new recruit’s appointment on the pay band is dependent on the experience they bring to the role when they start. New recruits normally start at the lower end of the range unless they can demonstrate considerable experience in the requirements of the role.

    Additional benefits include:

    • 25 days annual leave plus Bank Holidays and Christmas office closure. Optional 5 days per year paid volunteering leave for an activity of your choice.
    • Flexible working – you get your work done to the expected standard in a way that suits you.
    • A generous employer pension scheme – Seafish will double your contribution, up to a maximum employer contribution of 10%.
    • A range of health and wellbeing benefits including the Cycle to Work scheme, Tech Scheme, private medical insurance, gym discounts and free eye tests.
    • Our unlimited employee assistance scheme is a support service available 24/7 – it offers confidential, impartial advice on anything you need such as work, family, finance support or anything else personal to you.
    • We have a professional development culture with plenty of learning opportunities.
    • We have a high performing culture and reward those that do well each year.

    Your application should include:

    • A covering letter or a short video explaining why you are a suitable candidate.
    • A recent copy of your CV so we can find out more about your skills and experience.

    Candidates invited to interview will be given at least one weeks’ notice of proposed interview date to allow you to prepare. At this stage you will be asked to complete a short task in advance of interview and then answer some competency-based questions during interview.

    Further information