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Global Copywriter

Job Functions:
Marketing & Communications
Employment Types:
Rancho Santa Margarita, CA, USA
Posted on:

PADI, the global leader in Ocean Exploration, is searching for a full-time Global Copywriter to join our global consumer marketing team. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary and outstanding benefits. We are an amazing company searching for amazing people to join our team! Reporting to the Creative Director at PADI Worldwide, the Global Copywriter plays an integral role on the PADI Creative Services team supporting all marketing channels with clear, engaging, on brand messaging for consumer audiences. They will research the brand's voice and style requirements to produce front-facing content that persuades consumers to engage with content related to learning to dive, continued dive education, conservation and all related consumer activations. English is the primary language, but fluency in any other non-English languages a definite plus. The copywriter will also champion the company's goals and missions while using their creativity to produce polished and effective text.

What You Will Do  Responsible for writing text for ad slogans, headlines, body copy and calls to action  Writing email campaigns, social media posts, paid advertising content, online CTA’s and product descriptions, blog articles and any other avenues the company uses to communicate to consumers  Writing text for PADI.com, all subdomains and affiliated landing pages  Editing and optimizing copy for PADI eLearning, PADI Gear, PADI Club and PADI Travel  Assisting Videographer and Creative Director in developing copy for video titles, storyboard scripts, interviews, dialogue and narration  Optimizing YouTube video titles and descriptions by utilizing SEO best practices  Maintaining PADI brand style and tone guidelines globally  Working with training consultants when educational copy deems necessary  Clear and open communication with all channel owners  Ensuring copywriting meets SEO standards and guidelines to drive organic traffic

What You Will Need To Be Successful:  Bachelor’s degree or equivalent experience in communication or marketing  Experience producing copy for print and digital media channels  Proven success in producing copy for advertising or marketing campaigns  Exceptional skill in social media writing, including use of hashtags and relevant acronyms  Experience writing content with both a global and regional lens  Proficiency with common office software  Skilled with SEO principles and social media marketing  Creativity, adaptability and the ability to work collaboratively with a team  Experience in proofreading content and editing  Organization and project management experience to work on several projects at once  Writing and publishing blog articles and newsletters a plus, but not essential  Bachelor’s degree or equivalent experience in communication or marketing  Portfolio of writing samples, which demonstrates their creativity and professional experience  Minimum 1-2 years experience as a professional copywriter  Passionate about the dive industry, and conservation efforts  Ability to work flexible hours and attend virtual meetings for global integration  Bilingual in any non-English language a plus, but not essential  PADI Open Water certification or equivalent a plus, but not essential

Founded in 1966, PADI has grown consistently through our 56 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 29 million divers during our history, an achievement no other scuba diving agency can claim. We are committed to our purpose to Seek Adventure—Save The Ocean. PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and a robust benefits plan.

If this job sounds interesting to you and you meet these requirements described above, we’d like to get to know you! Please submit your resume & salary requirements to jobs@padi.com. To learn more about our company visit us at www.padi.com

Applicants must possess the permanent right to work in the United States. PADI/Seek Adventure Save the Ocean California Applicants please note that PADI collects personal information relating to its candidates for employment to manage the recruitment process. The organization is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. To view PADI's CCPA Notice please go to https://www.padi.com/ccpa-notice

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