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Marketing Manager
Chesapeake Bay Foundation
Marketing & Communications
USD 64k-74k / year
Posted on Feb 11, 2026
The Chesapeake Bay Foundation seeks a Marketing Manager in the Marketing and Communications department to be based at one of CBF’s offices located in Annapolis, MD, Harrisburg, PA, Virginia Beach, VA, or Richmond, VA.
About the Chesapeake Bay Foundation
Established in 1966, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home. Through our education, advocacy, litigation, and restoration efforts, we work together toward our vision of a healthy and resilient Chesapeake Bay ecosystem where people, plants, and animals thrive together.
CBF has a staff of approximately 200 employees working in offices in Annapolis, Maryland; Richmond and Virginia Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.
CBF’s headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.
CBF has 200,000 members and supporters and an annual budget of approximately $30 million. For more information on CBF, please visit our About CBF page.
About the Hiring Department
Marketing and Communications
The Marketing and Communications department galvanizes support for and involvement in Bay restoration efforts. Marketing and Communications works to frame the public debate on regional water-quality issues; brands CBF as a strong, credible, effective authority with broad expertise; works with other departments to grow and engage CBF’s members, activists, and volunteers; and serves as a leader in institutional cross-functional campaigns.
Context of the Position
The Marketing Manager resides in the Marketing and Communications Department, one of four programmatic departments at CBF.
The role of the department is to market CBF’s brand and priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Marketing and Communications activities are broken into five functional areas: Editorial and content creation, Creative Services, Marketing, Communications, and Operations and Internal Communications.
Through these five areas of expertise, Marketing and Communications staff develop narrative, graphic, and video content through all our channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members; manages CBF’s video strategy, internal communications, and public opinion research.
The Marketing Manager will serve on the Digital Marketing and Communications Team and will report to the Assistant Director of Digital Marketing and Communications. CBF offers a flexible hybrid work environment, with the expectation that this position will come into one of CBF’s offices at least one day a week. The remaining days can be worked remotely if desired.
Essential Functions
- Work with the Assistant Director of Digital Marketing and Communications to develop, coordinate, and analyze strategic marketing plans for select CBF programs, events, and initiatives.
- Execute marketing plans, including developing production and promotion timelines; drafting and/or editing promotional copy for channels like the website, social media, email marketing, advertising, blogs, etc.; setting up and sending HTML emails; working in CBF’s database (Salesforce) or email marketing platform (Blackbaud’s Luminate Online) to query and import/export audience lists for targeting; working in CBF’s project management tool (Asana) to coordinate the implementation of tactics; reporting on progress to stakeholders; compiling metrics for reporting; and crafting and delivering debriefs with insights and recommendations for future success.
- Liaise with program managers and other colleagues to ensure marketing and communications needs are identified and met.
- Collaborate with the Creative team to produce branded promotional materials.
- Support the organization’s content strategy from a marketing perspective, e.g. consider how to leverage content marketing to create additional opportunities for the promotion of key events, programs, products, or partnerships.
- Serve as a Marketing and Communications representative on cross-organizational teams, including the Event Steering Committee to ensure both program managers and Marketing and Communications team members are prepared to effectively collaborate on the development, marketing, and promotion of CBF events.
- Other duties as assigned.
All members of the Digital Marketing and Communications Team are expected to:
- Have a strong visual and editorial sense and contribute to writing and editing digital content across multiple platforms utilizing CBF’s Style Guide, messaging, and the Chicago Manual of Style;
- Consistently maintain and report out on metrics, analyzing the effectiveness of their work while staying abreast of the latest digital media trends and best practices;
- Educate colleagues in the tools and techniques of digital communications and marketing to help them understand when and where such techniques will be effective; and
- Work as thoughtfully, nimbly, and successfully as possible with a positive, collaborative, roll-up-your sleeves, can-do attitude in a fast-paced environment.
Professional Experience and Qualifications
CBF is looking for a strategic and creative thinker with excellent writing/editing, project management, and visual skills as well as a solid understanding of and passion for marketing and the digital world. Leading candidates will have at least four years of marketing experience. The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, Environmental Science, or a related field. Knowledge of and passion for the Chesapeake Bay and its rivers and streams is preferred.
Expertise using project management software such as Asana, constituent relationship and content management systems such as Salesforce and WordPress, and other software and platforms such as Blackbaud’s Luminate Online, etc. is preferred. Working knowledge of HTML/CSS, the Adobe Creative Suite, and the Microsoft Office Suite is required.
Salary Range: $64,000 – $74,000
How to Apply
Using the link below, please submit a cover letter and resume no later than February 27, 2026.
CBF offers a 36-hour work week and for full-time staff, a comprehensive benefits package to include: 20 vacation days, 10 sick days, 2 floating holidays, health, vision, dental, life insurance, and a 403(b) retirement plan with matching contribution. Learn more about CBF Benefits.
We Are Committed to Saving the Bay and We Need You!
Bringing together the most qualified employees with diverse backgrounds, viewpoints, perspectives, and beliefs is the key to saving the Bay. We know that talented professionals can come from anywhere and everywhere. We are proud to have created an award-winning organization where they have the opportunity to thrive while joining us in our work to achieve clean water, clean air, and a safe environment—rights that we all share.
Wondering whether you have the right credentials or background to apply? We value lived experience, are serious about embracing diversity, and are committed to building a team that represents our communities’ backgrounds. That means we want people just like you!
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.