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Marketing Campaign Manager
Seattle Aquarium
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See open jobs at Seattle Aquarium.See open jobs similar to "Marketing Campaign Manager" Schmidt Marine.Marketing & Communications, Sales & Business Development
Posted 6+ months ago
JOB POSTING
Marketing Campaign Manager
Posted: Open to internal and external applicants
Reports to: Senior Marketing Manager
Status: Full-time, salaried, benefitted position
Hours of work: Standard Monday–Friday workweek, 8am–5pm. Occasional need for weekend or after-hours work as related to events and other projects.
Date needed: September 2024
Posting expires: Open until filled, priority given to applications received by July 31.
Position description:
The Seattle Aquarium, a leading marine conservation organization, is looking for a Marketing Campaign Manager to join the Marketing and Communications team. As a campaign manager, you will plan, execute, and manage integrated marketing campaigns to drive brand awareness, guest attendance, memberships, and other organizational objectives. You will be responsible for overall campaign design and management, including market research if needed, target audience segmentation, strategic planning, content management, digital marketing campaign performance, and tactical recommendations. You will also collaborate with internal, cross-functional teams and/or external agencies and partners.
You will work with a diverse and talented team, leverage diverse marketing tools and technologies, and contribute to developing impactful marketing campaigns that help us achieve our mission of inspiring conservation of our one ocean.
This is an excellent opportunity for a results-driven marketer passionate about executing unique marketing initiatives. We are committed to fostering a collaborative, innovative, and inclusive work environment. We view this work through an equity lens, to remove barriers where they exist for community members to meaningfully engage with the Aquarium, foster authentic, mutual relationships between the Aquarium and the community, and bring diverse audiences together to achieve our mission. This work supports our Strategic Plan goal of inspiring conservation and making the Aquarium accessible and welcoming to all. This role is instrumental to the Seattle Aquarium’s mission of Inspiring Conservation of Our Marine Environment. If this resonates with you, we encourage you to apply.
Key functions:
- Develop strategic, integrated marketing campaigns that meet Aquarium brand and attendance objectives within budget.
- Collaborate with cross-functional teams to create compelling marketing assets that align with the brand's tone and positioning.
- Analyze guest insights and other research to identify target audience segments, preferences, needs, and behaviors.
- Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization.
- Manage relationships with external agencies, vendors, and partners to ensure timely and effective campaign execution.
- Leverage digital marketing channels to maximize campaign reach and engagement., identifying and spearheading growth in regional underrepresented and multilingual channels. Ensure marketing campaigns are aligned with the Aquarium’s S.A.L.I.S.H. and diversity, equity, and inclusion (DEI) values. All Aquarium staff and volunteers are expected to participate in advancing and integrating into their work Diversity, Equity, Inclusion, and Regenerative practices in alignment with our S.A.L.I.S.H. Values.
- Ideate, plan, and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery.
- Collaborate with internal and external creative teams to develop visually appealing, culturally responsive, and impactful marketing assets and ensure timely and cost-effective campaign completion.
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI and demographic reach whenever possible.
- Prepare and present campaign reports and insights to stakeholders, highlighting the results, key learning, and recommendations.
- Identify and recommend opportunities for campaign improvements and implement strategic adjustments as needed.
- Stay updated with the marketing trends, technologies, and best practices to drive campaign innovation.
- Other duties as assigned as appropriate for the level and function of the position.
Knowledge and skills:
- Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web analytic tools.
- Strong understanding of marketing principles, campaign development, and diverse marketing channels.
- Proficiency in using analytics tools to measure and optimize campaign performance.
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
- Consistently and proactively communicate, track, and organize work to keep self on track and others informed
- Proficiency in relevant software such as Microsoft Office.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners. Preference for multilingual and English speakers with comfort and practice communicating across cultural and language barriers.
- Creativity and strategic thinking.
- A passion for the ocean, environmental justice, and strengthening community connections to conservation.
- Demonstrates an understanding of the Aquarium’s Mission and Values, including our Equity work.
Required skills and experience:
The skills and abilities listed below may be demonstrated through a combination of relevant cultural and community programs, jobs, internships, volunteer experience, and/or formal or informal education. If you meet some of the requirements and you are passionate about our mission and our ocean, we encourage you to apply and look forward to learning more about you.
- 5 years as a campaign manager, marketing manager, or a similar role. This tenure may include work, internships, fellowships, education, community service or a combination.
- Proven experience in campaign management and marketing with a track record of successfully executing marketing and/or educational campaigns.
- Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
Working conditions:
- Most work is performed in a typical office setting. Private office/semi-private work area. Frequent interruptions of work. Other work areas include behind the scenes areas of our animal habitats, visiting beaches or other outdoor locations offsite. The Aquarium is a growing campus that requires frequent travel between parking, buildings and meetings and travel/walk between buildings.
Salary and benefits: $75,000 - $86,000/year. Dependent on experience. Please include salary expectations in your materials. Full-time staff are eligible for the Seattle Aquarium’s comprehensive benefits package to include medical, vision, dental, an employer-funded health reimbursement account, medical and dependent care flexible spending accounts, life insurance, long-term disability, 403b retirement fund with employer match, access to a subsidized ORCA pass, a Seattle Aquarium Family Plus membership and generous paid time off.
How to apply: The Seattle Aquarium is committed to expanding a diverse, equitable, and inclusive conservation movement. We are invested in building an Aquarium with a wide variety of backgrounds, identities, languages, cultural ways of knowing, and life experiences. We know research shows that society has conditioned communities of color, trans and gender non-conforming people, immigrants, people with disabilities, and other marginalized candidates to more frequently not apply to a job because they don’t feel that they meet all of the qualifications listed even if they are qualified. If you meet some of the requirements and you are passionate about our mission and our ocean, we encourage you to apply and look forward to learning more about you.
Interested candidates should upload a résumé to our online application to be considered. Application review will begin immediately.
Please let us know if you require a reasonable accommodation to apply for this job by emailing us at jobs@seattleaquarium.org.
Note: If offered the position, candidates must pass a background check. Conviction record is not an automatic disqualifier; we are a second chance employer.
About the Seattle Aquarium:
The Seattle Aquarium is a respected authority on Puget Sound, the Salish Sea and the world’s one ocean. Our passionate staff increases awareness and drives the change needed to preserve and protect our marine environment by providing an inspiring visitor experience, engaging daytime and evening events, conservation education programs for people of all ages and backgrounds, community outreach to marginalized populations, research that advances understanding of animals in our care and their counterparts in the wild, advocacy and policy work, an award-winning volunteer program, high-impact marketing and communications, and more.
Our values, developed in conjunction with our staff, include commitments to adopting and promoting sustainable practices, creating awe-inspiring experiences, constantly learning and improving, fostering an inclusive community, maintaining scientific credibility through evidence-based practices and honoring our unique place by using our location and history as a lens for larger understanding.
Proudly accredited by the Association of Zoos & Aquariums, we’re among the top 10 aquariums in the U.S. by attendance, and we welcome over 850,000 people each year. Guided by our mission of Inspiring Conservation of Our Marine Environment, we’re working to substantially increase our conservation impact by expanding our campus with a new building, the Ocean Pavilion. Learn more at SeattleAquarium.org.
Timeline:
We anticipate the following recruiting schedule for those candidates who are selected for consideration. The following dates are preliminary and subject to change. We will work with candidates to set interview dates. If hired, relocation assistance is not available.
- Application deadline: Open until filled.
- Priority given to applications received by July 31.
- Interviews completed in August 2024.
- Start date: September 2024.
This job is no longer accepting applications
See open jobs at Seattle Aquarium.See open jobs similar to "Marketing Campaign Manager" Schmidt Marine.