Ocean Job Board

Positively Groundfish is a non-profit trade association that unites a diverse group of stakeholders in the West Coast groundfish fishery, including fishermen, fish processors, environmental advocates, certifiers, academic researchers, and state agencies. The organization focuses on sustainable practices and aims to increase consumer appreciation for underutilized species like rockfish and sole. By promoting collaboration and communication, Positively Groundfish has played a crucial role in the recovery of the fishery from ecological collapse, ensuring that it is now more abundant than ever. Their marketing efforts are designed to drive awareness and demand for West Coast groundfish, ultimately improving the economic well-being of local fishing communities while maintaining ecological sustainability.
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