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Digital Marketing Manager

Plastic Bank

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Marketing & Communications

Chile

Posted on Tuesday, August 27, 2024

6 Month Contract, full time - 40 hours per week, remote (Latin America)
Up to $3,000 USD/Month

ABOUT PLASTIC BANK

Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic® feedstock for reuse in products and packaging. We are currently operating in the Philippines, Indonesia, Brazil and Egypt. We offer passionate professionals the opportunity to enrich your career and be a part of a purpose driven company that makes changing the world fun. It is a unique opportunity to have a truly global impact in environmental and socio-economic regeneration, all on the backbone of blockchain technology platform.

PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.Learn more at plasticbank.com.

About the job:

The Digital Marketing Growth Manager is critical in advancing our digital marketing growth, primarily increasing digital purchases of our Impact Subscription. This position involves executing the digital marketing transformation and managing the digital marketing funnel to enhance data-driven decision-making and marketing efficiency. Their efforts will be pivotal in improving the effectiveness of our digital campaigns and contributing to our broader mission.

This is a six-month full-time contract position. It is remote, based in Latin America (with exceptions), and requires flexibility across multiple time zones.

Essential Functions:

Implement growth-focused digital marketing projects to maximize conversion rates across all digital platforms.
Develop and maintain the Google Tag Manager and Google Analytics environment, ensuring optimal setup for growth-driven insights.
Lead the execution and optimization of digital funnels, tailoring strategies to boost efficiency and scalability.
Collaborate with the tech team to advance our analytics and tracking frameworks, supporting robust growth analysis.
Design, build, and maintain landing pages on our website, ensuring they are optimized for conversion and user experience. Work closely with the Tech team to implement technical enhancements and updates.
Utilize data to drive decisions, focusing on strategic changes that deliver measurable growth in key performance indicators.
Train and support team members on best practices and effective use of digital marketing tools.

Success Factors within 6 Months:

Fully document and optimize the Google Tag Manager and Google Analytics 4 setup to improve tracking accuracy and conversion insights.
Successfully implement AI-driven strategies that demonstrably enhance conversion rates in key campaigns.
Redesign and execute multiple digital funnels that significantly uplift conversion performance.
Establish a framework for ongoing conversion rate optimization that can be scaled and applied across various campaigns.

Knowledge/Skills/Abilities:

Minimum Education Requirements:

3-5 years of experience in digital marketing with a focus on growth, conversion optimization and digital transformations.
- Experience in B2B SaaS or E-commerce is preferred

Skills and Qualifications:

Fluency in English is required.
Strong expertise in managing Google Tag Manager and Google Analytics with a track record of leveraging these tools for substantial growth
Proficiency in using content management systems and basic web development skills for creating and managing landing pages
Experience and familiarity with digital marketing tools like Zapier, Mailchimp, Talkwalker, Salesforce, Convert, etc.
Demonstrated ability to lead projects that significantly improve conversion rates.
Excellent analytical skills, with a knack for interpreting data to make informed marketing decisions.

Ability to work flexibly across multiple time zones, particularly accommodating schedules that align with Pacific Standard Time (PST) and global team requirements.

WHO YOU ARE:

Love in action: Take stewardship and become the person, the company and continuously create with an open heart and trust that you will become the person for the role
Reveal Value: In the people we are surrounded by and the material collected.
Compassionate: Genuine concern for the environment and the people you work with.
Curious: You are always learning and seeking ways to make things better.
Take Initiative: Execute a task without being told; find out what you need to know from who; keep the task going even when things get tough; and you spot and take advantage of opportunities that others pass by. You act, instead of reacting, at work. Most of us have seen initiative in action.

WHY TO JOIN PLASTIC BANK?

We offer an exciting opportunity to join and grow in an organization that strives to create a lasting positive impact for both the environment and the collector communities.

We provide a very high level of flexibility and career growth in a fast-growing global organization. With us you’ll know you are in the right place if…

You thrive working on a team and operating autonomously and have an entrepreneurial spirit.
You are independent, optimistic, and naturally curious.
You lead yourself effectively in order to be able to lead others, regardless of title or role.
You embrace change and ambiguity with vigor.
You connect personally with our mission and our values.

NOTE

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, disabilities or any other legally protected factor. Qualified individuals will not be disadvantaged based on being unemployed.

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