Digital Advocacy Manager

Oceana
Oceana

Washington, DC, USA

USD 71k-76k / year

Posted on Aug 1, 2026

The Digital Advocacy Manager reports to the Senior Director of Strategic Marketing and supports Oceana's digital advocacy and fundraising efforts with the goal of driving meaningful supporter action and increasing engagement across email, SMS, paid media, social, and the Oceana websites.

The Digital Advocacy Manager helps tell Oceana's story to supporters through compelling, action-oriented digital content. This includes developing strategies that advance U.S. campaign priorities and organizational initiatives, producing emails, text messages, action pages, and blogs that move supporters to take action. The Digital Advocacy Manager ensures messaging is cohesive across channels and aligned with Oceana's broader communications goals, while using data and testing to continuously optimize outreach, list health, and supporter engagement.

The Digital Advocacy Manager works closely with U.S. campaign teams, the broader digital team, and Oceana's country offices to support cross-channel digital strategy and international supporter growth.

This position is based in Washington, D.C. Limited domestic travel may be required.

Principal Duties and Responsibilities

Essential Functions:

  • Collaborate with U.S. communication and campaign teams to advance legislative efforts, producing emails, text messages, action pages, and blogs.
  • Ensure messaging is cohesive across channels, aligned with Oceana's communications goals, and supports action and advocacy targets.
  • Work closely with the social media team to drive actions and advocacy engagement across social channels.
  • Support the integration of advocacy work into Oceana's broader digital engagement strategy, working closely with the direct response fundraising team to help move supporters up the ladder of engagement from action-taking to giving.
  • Support Oceana's country offices in developing their digital fundraising and advocacy programs, including sharing best practices on email list health and growth, campaign actions, and website performance.
  • Regularly evaluate performance using engagement metrics, segmentation, and A/B testing to optimize outreach and list health.
  • Support paid acquisition strategies with data-informed recommendations.
  • Establish benchmarks, monitor engagement, and produce regular analytics reports on digital campaigns, website performance, and advocacy participation.
  • Report on advocacy and digital campaign performance to internal stakeholders, translating data into clear takeaways and recommendations.
  • Support U.S. field staff on the execution of state-specific campaigns, helping tailor digital content and tactics to local priorities and audiences.
  • Support the ongoing engagement of Oceana's Wavemaker community, including supporting the design of our annual town hall event, responding to supporter emails, texts, and phone call inquiries, and thinking holistically about the supporter experience with Oceana across all touchpoints.
  • Stay informed on digital trends and platform updates, adapting strategies to maximize engagement and performance.
  • Actively contribute to team brainstorms and collaborate across channels to align email, SMS, and website initiatives.
  • Serve as a supportive team member within the digital team, contributing ideas and inspiring colleagues.
  • Assist in accomplishing digital and communications goals as needed or requested by supervisor.
  • Perform additional duties as needed and/or assigned.

Job Requirements

Education and Work Experience

  • Bachelor's degree in digital communications, marketing, journalism, or related field and 3-5 years of digital communications, digital organizing, or digital advocacy experience, with demonstrated expertise in email, SMS, and paid media, and/or an equivalent combination of education and experience.
  • Hands-on experience with digital advocacy/CRM platforms such as EveryAction, Engaging Networks, Action Network, or similar platform.
  • Proven track record of writing effective, action-driving digital content.

Skills and Knowledge

  • Excellent writing and editing skills, with the ability to craft persuasive, on-brand copy across email, SMS, social, and web.
  • Comfortable editing HTML and CSS.
  • Comfort working with data: pulling reports, interpreting engagement metrics, and using insights to inform strategy.
  • Experience with A/B testing, segmentation, and list health best practices.
  • A genuine passion for advocacy and connecting with supporters online.
  • Experience with paid media, including using it to generate new leads and drive advocacy actions.
  • Familiarity with SEO/GEO and content strategy a plus.
  • Strong project management skills and ability to collaborate across teams.
  • Ability to synthesize complex information quickly and accurately.
  • Ability to meet strict deadlines and work under pressure while maintaining a positive, collaborative attitude.
  • Ability to take initiative in suggesting ways to improve digital strategy and performance.
  • Excellent organizational and time management skills.
  • Familiarity with environmental and ocean conservation issues is a plus but not required.

Required Competencies:

  1. Action Oriented: Makes things happen. Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  2. Effective Communication: Understands the value of effective communication. Can deliver messages in a clear, compelling, and concise manner. Actively listens, checks for understanding, and adjusts content and style to meet the needs of different stakeholders.
  3. Customer Focus: Is skilled at anticipating supporter needs and providing content and support that is beyond expectations. Establishes and maintains effective supporter relationships through digital channels.
  4. Situational Adaptability: Recognizes the need to be flexible and act differently in different situations, bringing empathy in times of stress and change, firm direction in times of uncertainty, or diplomacy in times of conflict.
  5. Instills Trust: Can gain the confidence and trust of others by demonstrating honesty and authenticity, acting with integrity, being consistent and credible.
  6. Collaborates: Brings people together to leverage their skills, talents, and knowledge to achieve a common purpose. Creates synergy resulting in a combined effort with greater results than what can be achieved by individuals.
  7. Interpersonal Savvy: Approaches relationships in an "others-oriented" way. Can tap into a range of interpersonal skills and approaches and know when to use what with whom.
  8. Global Perspective: Takes a broad view of issues and challenges and can see them in a global context. Draws on global knowledge and perspective when tackling complex issues or looking for opportunities, particularly in support of Oceana's country offices.

The salary range for this position is $71,000 - $76,000 annually. For best consideration please apply by August 21, 2026. Please ensure submission includes resume and a writing sample of an advocacy email you have executed as part of your application. Applications without writing samples will not be considered.

Oceana's U.S. offices are operating on a hybrid schedule. Staff are required to work from their assigned office on Tuesday, Wednesday, and Thursday. With agreement between the employee and their supervisor, the employee may work from home on Monday and Friday.

Oceana values a diverse workforce and welcomes people different from each other in many ways, including characteristics such as race, gender, sexual orientation, religion, ethnicity, and national origin. Oceana considers all qualified candidates and seeks to recruit from a diverse candidate pool.

See more open positions at Oceana