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Direct Response Specialist
Oceana
Washington, DC, USA
Posted on Jan 14, 2025
The Direct Response Specialist provides support to Ocean’s multichannel direct response marketing program, with a focus on expanding the organization’s outreach and retention of supporters. The Specialist will ensure Oceana’s “Wavemakers” or grassroots supporters receive excellent care, including sending acknowledgments to offline donors, outreach to lapsed one-time and monthly donors, and membership services requests. This position will also gain experience and provide support to the organization’s low-dollar fundraising and advocacy campaigns, including but not limited to drafting and editing content for email, SMS, direct mail, website, and various social media channels. Our digital team works every day to be more effective and creative at online fundraising and advocacy. The Specialist takes part in digital team meetings and strategy sessions, contributing their ideas and perspective. This position is based in Washington, DC and reports to the Senior Manager of Direct Response Fundraising.
Principal Duties and Responsibilities
Essential functions:
- Work with the Senior Director of Strategic Marketing and Senior Manager of Direct Response Fundraising to strategize to meet overall department goals, particularly revenue, by developing multichannel marketing campaigns.
- Manage inquiries from donors and supporters via mail, email, and phone.
- Manage offline stewardship activities for donors, including surprise and delight mailings, acknowledgements, and our tribute and peer to peer fundraising programs.
- Implement an overall stewardship strategy for low-dollar donors including check donors, store customers, those who donate through workplace giving and aggregator portals, and other revenue streams.
- Work with the Senior Manager to support the mid-level giving program.
- Collaborate with internal teams – such as Creative and Social Media – to produce content for digital communications.
- Ensure donors from aggregator sites such as Network for Good are brought into our Constituent Relationship Management (CRM) system and online communication streams.
- Produce and analyze regular reporting to optimize fundraising efforts.
- Assist in quality control of digital campaign implementation.
- Other duties as described.
Job Requirements
Education and experience:
- Bachelor’s degree in a related field, such as marketing or communications, and at least 1 year of professional experience is preferred or equivalent combination of education and experience.
- At least 1 year of experience in donor, constituent, or member service is preferred.
- Experience with Adobe Suite or other content creation tools.
- Experience with Constituent Relationship Management databases like Engaging. Networks, Salesforce, or others is a plus.
Skills and knowledge:
- Excellent donor, constituent, or member service skills.
- Excellent persuasive writing and storytelling skills, with fact-checking or copy-editing experience.
- Excellent organization and time management skills, with attention to detail.
- Ability to meet strict deadlines and adapt to a fast-changing environment.
- Data- and goal-driven, inquisitive thinker familiar with testing and optimization.
- Google Analytics experience or experience with other analytics software is a plus.
- Ability to work well on a team, as well as accept feedback and integrate it graciously.
- Passion for ocean conservation and the environment.
Core Competencies:
- Action Oriented: Makes things happen. Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Effective Communication: Understands the value of effective communication. Can deliver messages in a clear, compelling, and concise manner. Actively listens, checks for understanding and adjusts content and style to meet the needs of different stakeholders.
- Customer Focus: Is skilled at anticipating customer/donor needs (internal and external) and providing services that are beyond customer/donor expectations. Establishes and maintains effective customer relationships.
- Builds Networks: Has a history of building formal and informal relationships inside and outside their organization. Is open to connecting and focused on forging relationships that can bring value to the work.
- Situational Adaptability: Recognizes the need to be flexible and act differently in different situations – bring empathy in times of stress and change, firm direction in times of uncertainty, or diplomacy in times of conflict.
- Instills Trust: Can gain the confidence and trust of others by demonstrating honesty and authenticity, acting with integrity, being consistent and credible.
- Collaborates: Brings people together to leverage their skills, talents, and knowledge to achieve a common purpose. Creates synergy resulting in a combined effort with greater results than what can be achieved by individuals.
- Interpersonal Savvy: Approaches relationships in an “others-oriented” way. Can tap into a range of interpersonal skills and approaches and know when to use what with whom.
- Global Perspective: Takes a broad view of issues and challenges and can see them in a global context. Builds relationships with people from different cultures and countries. Draws on global knowledge and perspective when tackling complex issues or looking for opportunities.
The salary range for this position is $60,000 – 67,000 annually.
Oceana's US offices have operated on a hybrid schedule and staff have been required to work from their assigned office on Tuesday, Wednesday, and Thursday. With an agreement between the employee and their supervisor, the employee may work from home Monday and Friday.
Oceana values a diverse workforce and welcomes people different from each other in many ways, including characteristics such as race, gender, sexual orientation, religion, ethnicity, and national origin. Oceana considers all qualified candidates and seeks to recruit from a diverse candidate pool. Please apply by February 28, 2025.