NatureMetrics is an award-winning technology start-up using cutting-edge genetic techniques to monitor biodiversity. Each species carries a unique genetic signature in all cells. When an organism's cells are shed into the environment (e.g. through excretion, mucous, saliva, gametes, or tissue breakdown) its genetic signature is also released. At NatureMetrics, we isolate these signatures from water or sediment samples - or from complex mixed-species samples of invertebrates - and use them to determine which species are present.Something looks off?