Digital Marketing Manager

National Marine Sanctuary Foundation

National Marine Sanctuary Foundation

Marketing & Communications
Silver Spring, MD, USA
USD 66k-74k / year
Posted on Apr 3, 2026

Location: Silver Spring, Maryland
Supervisor: Director, Marketing & Brand
Status: Full-time, exempt, no direct reports

About the National Marine Sanctuary Foundation

Founded in 2000, the National Marine Sanctuary Foundation, is the national nonprofit partner to the National Oceanic and Atmospheric Administration’s Office of National Marine Sanctuaries (ONMS). Together, we work to protect America’s most treasured ocean and Great Lakes areas — places of extraordinary biodiversity, maritime heritage, and community value.

Guided by our commitment to Waters for All, the National Marine Sanctuary Foundation connects people to the ocean and Great Lakes through education, conservation, and community engagement.

As the official nonprofit partner of NOAA’s Office of National Marine Sanctuaries, we support 18 marine environments from Massachusetts to American Samoa and the Great Lakes to the Florida Keys. We protect these iconic places, care for marine wildlife and habitats, honor our nation’s maritime heritage, and promote the enjoyment of public waters by all Americans.

Through public fundraising and partnerships, we invest in community stewardship and engagement, on-the-water conservation and restoration, education and outreach in visitor centers and gateway communities, and cutting-edge scientific exploration.

For more than 25 years, we’ve strengthened people’s connections to our ocean, coasts, and Great Lakes—our shared history, culture, and maritime heritage—and built partnerships with coastal communities and businesses tied to over 629,000 square miles of public waters that belong to all Americans.

About the National Marine Sanctuaries

America’s national marine sanctuaries are living classrooms, laboratories, and community assets that protect the waters shaping our shared future. Managed by NOAA’s Office of National Marine Sanctuaries (ONMS), this network of 18 marine protected areas is multi-use by nature and spans more than 629,000 square miles of ocean and Great Lakes — from coral reefs and kelp forests to historic shipwrecks and whale migration routes.

In partnership with marine research institutions, universities, and private-public partnerships, activities in each sanctuary are sources of solutions to today’s most pressing challenges. Sanctuaries safeguard marine biodiversity, sustain fisheries, power coastal economies, and inspire stewardship through science, education and outreach, and outdoor recreation from boating to fishing. Many sanctuary gateway communities include visitor centers and community partnerships with zoos, aquariums, and museums that extend this impact — serving as hubs for conservation, innovation, commerce, and tourism where people engage directly with the ocean and Great Lakes.

Together, these sites demonstrate how healthy waters and thriving communities are inseparable — and why protecting them is essential.

What We Need

The National Marine Sanctuary Foundation, a 501(c)3 non-profit organization that is a leading voice for U.S. protected waters, is seeking a Digital Marketing Manager who will be responsible for developing and executing the Foundation’s email marketing strategy across four major areas: brand awareness, engagement, cultivation and individual fundraising. In addition, the Digital Marketing Manager will make decisions regarding the execution across the Foundation website, social medial channels and other platforms.

The Digital Marketing Manager joins a talented and creative team that is working to drive awareness of and donations to the Foundation and the national marine sanctuary system. The person in this role will work within the Marketing-Communications Department, which includes the Director of Marketing and Brand, a Communications Manager, a Marketing Manager, an Impact Story Producer and a Communications Coordinator. This Manager will also engage the Foundation’s Policy, Conservation, and Education and Outreach Divisions, and will work in close relationship to the Development Department. In addition to the Foundation’s staff, the Digital Marketing Manager will work closely with federal partners in the National Marine Sanctuary System (part of NOAA), and a diverse array of community partners.

The National Marine Sanctuary Foundation is committed to a culture of inclusion, equity, and belonging. We are dedicated to attracting and retaining a diverse staff. We honor experiences, perspectives, and unique identities, and welcome the contributions that you can bring to the dedicated team. With a diverse team of employees, we can grow and learn better together and achieve our mission to protect the health of the ocean, coasts and Great Lakes for current and future generations.

What You’ll Do

  • Develop the digital marketing strategy via Foundation audience segmentation, fundraising trends, and Foundation priority messages and programs.
  • Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms with a primary focus on the Foundation’s email marketing program.
  • Work across the Marketing-Communications team and outside vendors to execute email marketing content.
  • Work with the Marketing Manager on website, search engine optimization, database marketing, email, social media, and display advertising campaigns.
  • Working with the Development team, evaluate the performance of fundraising campaigns, with a special emphasis on individual fundraising. Provide monthly analytics reporting.
  • Identify conversion and drop-off points metrics that affect email marketing and fundraising performance.
  • Build new growth strategies through digital marketing.
  • Perform other duties as assigned including participating in Foundation events.

Who You Are

Required Qualifications:

  • Bachelor’s degree in marketing or a related field.
  • At least 5 years of digital marketing experience.
  • Experience leading multiplatform digital fundraising campaigns.
  • Proficiency in MailChimp, Salesforce, GA4 and online fundraising platforms (e.g. Fundraise Up) required.
  • Experience in managing both internal and external stakeholders.
  • Strong project management skills.
  • Strong interpersonal and relationship-building skills.
  • Excellent writing and editing skills.
  • Strong analytical skills.
  • Regular attendance is required.

Preferred Qualifications:

  • Experience in and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
  • A sincere interest in, and commitment to, our mission.

Why You Will Love Us

The National Marine Sanctuary Foundation (“Foundation”) is a leading voice for U.S. protected waters, working with communities to conserve and expand those special places for a healthy ocean, coasts, and Great Lakes. The Foundation works in close partnership with the National Oceanic and Atmospheric Administration (NOAA) to increase stewardship of our ocean and Great Lakes through on-the-water conservation projects, education and public outreach activities, and by support for research. Together, we safeguard species and the places they call home and support coastal communities and economies.

  • Dedicated and passionate staff committed to marine and Great Lakes Conservation
  • Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
  • Health benefits: Medical with an FSA option; dental, and vision
  • Foundation paid Life and Disability Insurance
  • Preparing for the Future: 403(B) with employer contribution after one year of service
  • Commuter Benefits

Compensation and Benefits: $66,000 - $74,000/year based on experience. The Foundation offers a competitive benefits package.

Apply through the Foundation’s online portal. A resume, cover letter, and three professional references are required. Applications must be received by April 17, 2026, at 11:59 PM ET.

Location: Silver Spring, Maryland

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The National Marine Sanctuary Foundation is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This commitment applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training. The Foundation makes hiring decisions based solely on qualifications, merit, and business needs at the time.