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Marketing Manager
National Marine Sanctuary Foundation
Marketing & Communications
Silver Spring, MD, USA
USD 62k-67k / year
Posted on Mar 28, 2026
Location: Silver Spring, Maryland
Supervisor: Director, Marketing & Brand
Status: Full-time, exempt, no direct reports
About the National Marine Sanctuary Foundation
Founded in 2000, the National Marine Sanctuary Foundation, is the national nonprofit partner to the National Oceanic and Atmospheric Administration’s Office of National Marine Sanctuaries (ONMS). Together, we work to protect America’s most treasured ocean and Great Lakes areas — places of extraordinary biodiversity, maritime heritage, and community value.
Guided by our commitment to Waters for All, the National Marine Sanctuary Foundation connects people to the ocean and Great Lakes through education, conservation, and community engagement.
As the official nonprofit partner of NOAA’s Office of National Marine Sanctuaries, we support 18 marine environments from Massachusetts to American Samoa and the Great Lakes to the Florida Keys. We protect these iconic places, care for marine wildlife and habitats, honor our nation’s maritime heritage, and promote the enjoyment of public waters by all Americans.
Through public fundraising and partnerships, we invest in community stewardship and engagement, on-the-water conservation and restoration, education and outreach in visitor centers and gateway communities, and cutting-edge scientific exploration.
For more than 25 years, we’ve strengthened people’s connections to our ocean, coasts, and Great Lakes—our shared history, culture, and maritime heritage—and built partnerships with coastal communities and businesses tied to over 629,000 square miles of public waters that belong to all Americans.
About the National Marine Sanctuaries
America’s national marine sanctuaries are living classrooms, laboratories, and community assets that protect the waters shaping our shared future. Managed by NOAA’s Office of National Marine Sanctuaries (ONMS), this network of 18 marine protected areas is multi-use by nature and spans more than 629,000 square miles of ocean and Great Lakes — from coral reefs and kelp forests to historic shipwrecks and whale migration routes.
In partnership with marine research institutions, universities, and private-public partnerships, activities in each sanctuary are sources of solutions to today’s most pressing challenges. Sanctuaries safeguard marine biodiversity, sustain fisheries, power coastal economies, and inspire stewardship through science, education and outreach, and outdoor recreation from boating to fishing. Many sanctuary gateway communities include visitor centers and community partnerships with zoos, aquariums, and museums that extend this impact — serving as hubs for conservation, innovation, commerce, and tourism where people engage directly with the ocean and Great Lakes.
Together, these sites demonstrate how healthy waters and thriving communities are inseparable — and why protecting them is essential.
What We Need
The National Marine Sanctuary Foundation, a 501(c)3 non-profit organization that is a leading voice for U.S. protected waters, is seeking a Marketing Manager to lead strategy and planning of engaging, strategic content that showcases and advocates for our national marine sanctuaries through print, digital, social media and events.
The Marketing Manager joins a talented and creative team that works to increase awareness of the National Marine Sanctuary System and Foundation programs. The person in this role will work within the Marketing-Communications Department, which includes the Director of Marketing and Brand, a Communications Manager, and an Impact Story Producer. This Manager will also engage with the Foundation’s Policy, Programs, and Development Departments. In addition to the Foundation’s staff, the Marketing Manager will work closely with federal partners in the National Marine Sanctuary System and a diverse array of community champions.
The National Marine Sanctuary Foundation is committed to a culture of inclusion, equity, and belonging. We are dedicated to attracting and retaining a diverse staff. We honor experiences, perspectives, and unique identities, and welcome the contributions that you can bring to the dedicated team. With a diverse team of employees, we can grow and learn better together and achieve our mission to protect the ocean's health, coasts, and Great Lakes for current and future generations.
What You’ll Do
- Support the growth of the National Marine Sanctuary System through strategic planning of the impact and value of marine sanctuaries.
- Create and execute a multi-year marketing strategy with the Director of Marketing and Brand, with an emphasis on increasing the visibility and brand awareness and converting web visitors into donors/action-takers.
- Working with the Impact Story Producer, Policy and Programs departments and other internal stakeholders to surface and define messages, themes and stories in service of the Foundation’s marketing strategy.
- Manage the strategic planning of the Foundation’s digital strategy on our website. Act as a primary liaison between the Foundation and key agency partners to manage the development and maintenance of the Foundation website.
- Develop and manage the Marketing & Communications department’s metrics dashboard.
- Use analytics tools to track, analyze, and improve messaging, segmentation, and marketing effectiveness in service of brand building and fundraising efforts.
- Support major Foundation events, including Capitol Hill Ocean Week, the Ocean Awards, and National Marine Sanctuary Day with strategic planning and execution and on-site assistance.
- Work with the rest of the Communications team to ensure accessibility, translations, branding, and 508 compliance for diverse audiences.
- Perform other duties as required.
Who You Are
Required Qualifications:
- Bachelor’s degree and at least 3-5 years of experience in marketing, content marketing, and/or media, or 7+ years of experience in lieu of degree.
- Excellent skills in communicating through written content, including marketing briefs, emails, and newsletters; and visual content, including photos, infographics, and video.
- Experience or familiarity with digital marketing tools and concepts, including paid online advertising, Google Grants and website growth/retention strategies.
- Experience in managing omni-channel campaign strategy and development.
- Experience with WordPress, MailChimp and Salesforce.
- Skill in distilling and illustrating complex, multi-faceted issues, and solutions.
- Strong organizational skills, with ability to prioritize work, meet tight deadlines, and produce key results with attention to detail.
- Ability to communicate effectively orally and in writing.
- Demonstrated initiative; ability to work both independently and in a team-oriented and collaborative environment.
- Fluency in computer software programs, tools, and technologies (i.e. Microsoft 365, Teams, Word, Excel, PowerPoint, Asana, Adobe Creative Suite)
- Regular attendance is required.
Preferred Qualifications:
- Experience with marketing metrics and tracking (GA4), social media tools.
- Experience in and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
- A sincere interest in, and commitment to, our mission.
Why You Will Love Us
The National Marine Sanctuary Foundation (“Foundation”) is a leading voice for U.S. protected waters, working with communities to conserve and expand those special places for a healthy ocean, coasts, and Great Lakes. The Foundation works in close partnership with the National Oceanic and Atmospheric Administration (NOAA) to increase stewardship of our ocean and Great Lakes through on-the-water conservation projects, education and public outreach activities, and by support for research. Together, we safeguard species and the places they call home and support coastal communities and economies.
- Dedicated and passionate staff committed to marine and Great Lakes Conservation
- Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
- Health benefits: Medical with an FSA option; dental, and vision
- Foundation paid Life and Disability Insurance
- Preparing for the Future: 403(B) with employer contribution after one year of service
- Commuter Benefits
Compensation and Benefits: $62,000 - $67,000/year based on experience. The Foundation offers a competitive benefits package.
Apply through the Foundation’s online portal. A resume, cover letter, and three professional references are required. Applications must be received by April 10, 2026, at 11:59 PM ET.
Location: Silver Spring, Maryland
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The National Marine Sanctuary Foundation is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This commitment applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training. The Foundation makes hiring decisions based solely on qualifications, merit, and business needs at the time.