Head of Marketing and Sales



Marketing & Communications · Full-time
Rome, Italy
Posted on Tuesday, January 2, 2024

Title: Head of Marketing and Sales

Location: Hybrid (minimum 1 week per month in the Rome office)

Department: Business & Marketing

Reports to: CEO

Your role:

As we embark on the next chapter of our success story, we are actively seeking a strategic and results-driven Head of Marketing and Sales to build and lead a dynamic marketing and sales teams. If you're a visionary leader with a track record of driving revenue and shaping impactful marketing strategies, we invite you to be a key player in our exciting journey.

What will you do?

You will have a key role in Ittinsect's internationalization and expansion into other European countries, including Norway, France and beyond.

  • You will work closely with Alessandro (founder/CEO), Pierluigi (business development) and Federica (marketing specialist) to define Ittinsect's market strategies and communication. You will be involved with the national and international expansion of our existing product lines and with the ideation of launch of new products.
  • You will play a pivotal role in shaping and growing every phase of our sales funnel: from increasing product awareness to devising strategies and materials that convert initial contacts into sales, and developing mechanisms for customer retention and loyalty.
  • You will be the marketing point of contact between the company and all the external stakeholders. On one hand, you'll communicate with colleagues in the laboratory or business development to ensure the benefits of our products are effectively conveyed to the end customer. On the other hand, you'll coordinate with agencies and partners to ensure timely and high-quality execution of Ittinsect's marketing and communication strategies.
  • You will lead brainstorming sessions for special initiatives – from events to partnerships with fish farmers or major distribution players – to create tailored communication projects. For instance, you'll collaborate with a graphic designer to create packaging and positioning strategies for our "insect-fed fish" hitting the shelves of major retailers.
  • You will coordinate the PR and communication agency, validating press releases, and maintaining relationships with newspapers, television, radio, and media outlets in general.

We will like you if:

  • You hold a degree in business, marketing, or similar studies with expertise in strategic marketing.
  • You're deeply enthusiastic about sustainability, environment, innovation, and the ocean.
  • You have 3+ years’ work experience under your belt with track record of managing the growth in product sales and conquering market share for your product.
  • You possess the ability to collaborate across various company functions, bringing your vertical expertise in marketing to the table.
  • Your communication skills are excellent, you're creative, and you're not afraid to do some of the practical work yourself if needed.
  • You have a good command of the key tools required for your team’s daily tasks: PowerPoint, email marketing tools, and social media knowledge.
  • You're dynamic and ready to dive into a rapidly growing startup.
  • A very nice-to-have is a basic proficiency in graphic design software like Photoshop, Illustrator, or InDesign.
  • You are fluent in Italian and English. French and/or Norwegian are a strong plus.

We offer:

  • A stimulating and dynamic work environment where your passion for sustainability and innovation can make a real impact.
  • A salary that reflects your skills and experiences.
  • A benefits package that includes meal vouchers and health insurance.
  • The opportunity to negotiate, after 1 year of employment, an allocation of shares in the company Ittinsect s.r.l.
  • A professional growth plan with industry mentors, allowing you to evolve alongside us and acquire new skills.

If you're interested this role, we invite you to send us your CV and a cover letter to info@ittinsect.com with the subject “APPLICATION - HEAD OF MARKETING AND SALES [YOUR NAME]” detailing why you've chosen to apply to Ittinsect and why you are the right candidate for the job.

Ittinsect is an equal opportunity employer.