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Strategic Content and Media Engagement Manager

Aquarium of the Bay

Marketing & Communications

Posted on Nov 4, 2026

The Bay Ecotarium/Bay.Org is the leading institution of climate change, water conservation and education. Our six institutions, including: Aquarium of the Bay at PIER 39, Sea Lion Center at PIER 39, Eco Center at Heron’s Head Park, The Bay Institute, Bay Academy and The Bay Model. We seek an experienced strategic content and media engagement professional, who is looking for an opportunity to reconceive the climate and conservation-going experience. Be The Movement.

RESPONSIBILITIES:

Networking with local, regional, state and national media for story pitches and building relationships.
Fielding media inquiries and making story pitches to the media.
Creating media releases for all of Bay.Org institutions for events and information.
Responsible for the content of the quarterly EcoCurrent Newsletter.
Working with the Director, Strategic Promotions develop an effective advertising campaign with strategic messaging
Creation of online media content for the social media team, such as online storytelling and institutional messaging.
With the President & CEO, work to counter negative publicity and handle crisis and emergency communications.
Set annual performance goals in consultation with the Director, Strategic Promotions and President & CEO with measurable deliverables to be reviewed monthly.
Work to engage institutional awareness and drive ticket sales and revenue while delivering the Bay Ecotarium/Bay.Org brand promises.
Leads visitor engagement program focusing on underserved audience groups, including tourists, visitors with varying ability status, and families
Oversee visit planning tools, working with internal partners to collaboratively address the physical and digital planning needs of visitors during pre-visit, visit, and post visit.
Represent the Bay Ecotarium/bay.org at appropriate media and consumer related events and functions.
Work closely with the divisions and departments of the Bay Ecotarium/bay.org to group tourist market segments in effective, innovative and creative media.

Full job description – Strategic Content and Media Engagement Manager, click here.

To apply, submit a cover letter and resume to [email hidden], subject: Strategic Content and Media Engagement Manager.

See more open positions at Aquarium of the Bay