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Strategic Content and Media Engagement Associate
Marketing & Communications, Customer Service · Full-time
Posted on Nov 4, 2026
POSITION TITLE: Strategic Content and Media Engagement Associate
DEPARTMENT: Marketing
SUPERVISOR: Director Executive & Board Affairs
SCHEDULE: FT 5 days per week
Bay.Org is the leading institution of climate change, water conservation and education. We seek an experienced strategic content and media engagement professional, who is looking for an opportunity to reconceive the climate and conservation-going experience. Be The Movement.
OUR MISSION
Enabling conversations on climate resilience and ocean conservation globally, while inspiring actionable change locally, by protection and preservation of the San Francisco Bay and its ecosystems from the Sierra to the Sea.
OUR VALUES
From our Staff and Board to our visitors, and community partners, we value a range of perspectives and a diversity of backgrounds—and know we make the greatest impact when a full range of voices is represented. We are committed to what we do because we believe in our mission. We are committed to approach our work with a sense of adventure in an exciting, educational environment.
OUR STRATEGIC GOALS
- To create awareness in who we are and the programs and experiences we offer to visitors from around the world.
- To offer the best possible guest experience in all that we offer.
- To educate and entertain as we share the importance of climate change, our environment and conservation.
POSITION: The Strategic Content and Media Engagement (SCME) Associate reports to the Director, Executive & Board Affairs and is responsible for creating and delivering an innovative service-focused experience for all visitors and members, through trackable media engagement and communications content. The SCME oversees the media engagement program, and delivers a consistent on-brand experience across touchpoints, including, but not limited to, the visitor onsite experience, marketing and communications, web/digital and email communication with the goals of:
- Increasing the institution’s market share of media exposure, coverage and tourists
- Increasing the number of repeat visitations
- Increasing social media recommendations and positive sentiment
- Improving the institution’s word-of-mouth/Net Promoter Score
- Engaging visitors from underrepresented audiences and communities
- Publishing one major media story in print every month in leading publications
KEY RESPONSIBILITIES:
- Networking with local, regional, state and national media for story pitches and building relationships.
- Fielding media inquiries and making story pitches to the media (both print and TV).
- Creating media releases for all of Bay.org institutions for events and information.
- Responsible for the content of the quarterly Newsletter.
- Working with leadership, develop an effective advertising campaign with strategic messaging.
- Creation of online media content for the social media team, such as online storytelling and institutional messaging.
- With leadership and the Board, work to counter negative publicity and handle crisis and emergency communications.
- Set annual performance goals in consultation with your Director, with measurable deliverables to be reviewed monthly.
- Represent the Aquarium of the Bay /Bay.org at appropriate media and tourism-related events and functions.
- Work closely with the divisions and departments of the Aquarium of the Bay/Bay.org to group tourist market segments in effective, innovative and creative media.
- Any such other duties as may be assigned.
QUALIFICATIONS
Education and Training: Bachelor’s degree in a related field from an accredited college or university preferred
Work Experience: minimum of 3 years of experience in the tourism and hospitality industry
Skills and Abilities:
- Skill in creating, planning and delivering successful visitor experience and engagement strategies across the lifecycle of the visitor/customer journey
- Experience with forecasting and projecting
- Entrepreneurial, proactive, results-driven, energetic, dedicated, diplomatic, and able to maintain a sense of humor and grace under pressure
- Team player with proven ability to work collaboratively within complex and highly matrixed organizations, as well as build relationships with external constituencies.
- Proven track record of managing and motivating a large staff in a fast-paced service-centric environment
- Demonstrable knowledge of current trends and best practices for increasing visitor/customer attendance, engagement and satisfaction
- Creative, strategic thinker with excellent organization, program management, planning and administrative skills, with ability to prioritize and coordinate multiple activities to meet deadlines
- Excellent verbal and written communication skills
- Experience with ticketing/POS systems recommended as well as Salesforce CRM
- Knowledge of tourism attraction/aquarium operations, the tourism industry, and tourism marketing desired but not essential
- Experience with developing and maintaining complex budgets
- Knowledge of PC-based software, including Outlook, Word, PowerPoint, Excel, Photoshop, and project management applications such as Asana or Basecamp
WORKING CONDITIONS:
Physical demands: Combination of sedentary and active work. Must have an active/daily presence in the public spaces of our institutions, in order to be able to inspect work visually and have face-to-face communication with front line staff and visitors.
Special environmental factors: Public and office environment. Work schedule includes evenings, weekends, holidays, and limited travel, given the nature of the role entailing public media and relations.