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Social Media Manager
4ocean
Marketing & Communications
Boca Raton, FL, USA
Posted on Jul 25, 2024
Description
4ocean is on a mission to save the world's oceans, and we are looking for a Social Media Manager located in Boca Raton, Florida to help us advance our cause.
Job description:
The Social Media Manager position is a key role within our social media team. You will be responsible for managing social media platforms through a comprehensive content strategy that showcases our company’s mission and impact.
Overview:
As the 4ocean Social Media Manager, you’ll be responsible for ensuring excellence across our day-to-day social media platforms, while also keeping a keen eye on the latest trends and platform updates.
Reporting to the Director of Social Media, you will be responsible for building and engaging with our online community, managing ambassadors, influencers, partnerships, and monitoring and responding to relevant online conversations.
If you're passionate about making a positive impact on the environment and creating engaging content, this role is for you!
Responsibilities:
- Maintain day-to-day social media calendars and content queues to ensure consistent posting and minimize last-minute scrambles
- Support and evolve our social content strategy that aligns with 4ocean’s sustainability goals and values
- Create high-quality, engaging content that resonates with our audience and promotes our brand's environmental initiatives
- Stay up-to-date with the latest social media trends, platform updates, and industry best practices to ensure our content remains fresh and relevant
- Collaborate with cross-functional teams to develop content that supports our brand's overall goals and messaging
- Monitor and analyze social media metrics to track performance, identify areas for improvement, and adjust content accordingly
- Manage social media conversations, responding to comments and messages in a timely and professional manner, in line with brand tone of voice
- Develop and execute influencer relationships and marketing campaigns to promote our goals, promotions and initiatives
- Help manage influencer partnerships and collaborations to amplify our brand's environmental message and reach new audiences
- Build and engage with our Ambassadors through successful community strategies
- Monitor and respond to relevant online conversations and brand mentions
- Participate in brainstorming sessions and contribute to the development of new content ideas and campaigns
- Lead, develop and execute other social marketing campaigns as required
Requirements
- 5+ years of experience in marketing, social media management with a focus on consumer-brand content creation and strategy
- Strong understanding of social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, and YouTube
- Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with diverse audiences
- Strong analytical skills, with the ability to track, report and analyze social media metrics and adjust content strategy accordingly
- Ability to work independently and collaboratively as part of a team
- Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Experience with content management systems, such as Hootsuite or Sprout Social
- Familiarity with photo and video editing software and formats, such as Adobe Creative Cloud, CapCut or similar programs
- Experience with influencer marketing and partnerships
Salary Description
70k-$75k per year