Job Title: Regional Manager: British Isles South and Scandinavia Reports to: Territory Director Location: Based in Bristol (UK), with travel throughout the Region JOB PURPOSE / SUMMARY Supports the four corporate primary objectives: safe and responsible diver acquisition and retention; quality member acquisition and retention; financial prosperity; global operational alignment, The Regional Manager serves as a role model PADI professional Acts as a Business Advisor to PADI Members, and assists the Sales department to meet prescribed sales goals in their regions. Diagnoses problems; evaluating and working in partnership with members to implement solutions that provide a high value to their customers and set PADI apart from its competitors. Demonstrates a thorough understanding of the customer’s business as well as their customers (divers and non-divers). The Regional Manager also coordinates and utilises the appropriate resources of PADI to develop solutions that make members more profitable and ensure future growth for PADI members and PADI EMEA overall. RM’s act as the primary liaison identifying and converting business opportunities as well as assisting individual members in opening new facilities. The Regional Manager may also assist legal advisors, represent PADI before local governments, tourist and recreation bureaus, and other official agencies.
ESSENTIAL DUTIES AND RESPONSIBILITIES Visit and support PADI members in the prescribed Region, providing business consultancy and training consultancy on diving related topics. Work closely with regional Sales team to assist in achieving team merchandise and PIC sales goals for their region by re-enforcing current promotions, representing PADI at promotional events within the region and providing feedback from the members. Direct involvement in the development and implementation of product promotions and campaigns. Promote PADI education system and philosophy. Provide customer service to the current membership. Promote PADI products to retailers during store visits and consumer contact. Function as instructional specialist in consultation/seminars with PADI members. Maintain regular contact with PADI Dive Centres and Resorts through a combination of store/resort visits, phone calls and emails. Provide public relations for PADI as needed. Review store/resort member applicant qualifications Competitive Acquisition: Identify potential stores and develop strategies to convert business opportunities. Work in conjunction with PADI IRRA Department to reach new member goals as well as retention goals for PADI Dive Centres & Resorts. Promote PADI Dive Centre and Resort national promotions. Actively participate in follow up programs associated with Business of Diving programs, including Management Training Workshop and Con Ed Workshop. This includes, but is not limited to, telephone (or other) communications with participants to discuss progress of workshop agreement action items, appropriate follow up, and recording of communication and follow up. Maintain Sales History data and necessary administrative functions, including: Calendar Year Proposed Activities Itinerary & Budget, Trip Status Report, Expense Report, Competitive Report, Seminar Income/Expense Report, annual itinerary. Other role- appropriate duties as assigned
QUALIFICATIONS and EXPERIENCE Post age18 education (e.g. college/university) Dive store retail experience (management/ownership preferred). Experience in dive-related sales PADI Course Director preferred (must be at least IDC Staff Instructor level) Understanding of PADI businesses/members and organisational structure, PADI products and services (incl. insurance), and PADI marketing objectives. Working knowledge of the PADI Education system and products Working knowledge of implementing PADI Educational program into retail dive store.
WORK BASED COMPETENCIES Customer Service skills with ability to resolve difficult customer queries and complaints Business report writing and presentation skills Excellent communication skills both written and oral Self-starter with the ability to achieve results when working independently Reliable and supportive team member, able to achieve results in collaboration with others IT skills including Microsoft Office Organisational and administration skills including budget monitoring and expense management Ability to accurately calculate figures and amounts such as discounts, interest, commissions and percentages
BEHAVIOURAL COMPETENCIES Self-starter who functions effectively and professionally in a non-structured situation Strong commitment to serve the goals of PADI EMEA Ltd. Proactive and self-motivated to achieve targets and meet deadlines Ability to collaborate effectively with a range of individuals in a culturally diverse organisation
SPECIAL REQUIREMENTS Flexibility to travel within and outside the Region as required Valid Driving Licence
LANGUAGE SKILLS Fluent written and spoken English